Traditional TV Networks vs OTT Services: The Transformation of Competition and the Emergence of New Content, within the Context of Global Content Consumption and Ongoing Competition

Linear broadcasts have long been recognized as established television models, relying on fixed air times via public channels. In contrast, digital services operate on ad-supported systems, with global streaming giants, Disney+, and Apple TV+ serving as key industry players. As viewer preferences shift, rivalry between conventional TV networks and s

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